WEB NURTURING CAMPAIGNS
What Is Web Nurturing? As part of your Eloqua set up, there is a first-party tracking script on your entire website. Utilize this understanding of your contacts' behavior by sending targeted emails to fans who have visited particular pages with more information on a product that may be of interest to them.
How To Set It Up: Create the email you'd like to use, then let your marketing automation contact know the following:
- Email name in Eloqua
- Web pages to target, or create a segment using the Visited Websites filter criteria and drop in the pages you want to retarget
- After what frequency of visiting the selected web pages should contacts receive the email (2x in 7 days, 3x in 10 days, 3x in 14 days, etc.)
- How often should contacts be eligible to receive the email (once every 14 days, once every 30 days, once ever, etc.)
- Season and Item of the product to exclude those who have already purchased
- Any other exclusions
