What is a Non-Usage Campaign: If your fans or patrons didn't use their tickets, send them a reminder of their options if they can't make it to a future event. This can be automated to send after each game or event during the season, or sent manually after an event. Best practice is to send the day after an event so data feeds have a chance to bring over all scan-in data from the event.

How to Set It Up: To get started with a non-usage campaign, please create your email in Eloqua and reach out to your marketing automation rep with the following: