What are Mobile Ticket Reminders? Using the Added to Wallet field in Eloqua, a campaign will automatically send an email to fans who haven't downloaded their mobile ticket or parking pass, reminding them to avoid the lines at entry by adding their ticket to their wallet prior to their arrival.

How to Set It Up: Create your email in Eloqua that can run all season long, so don't mention any event-specific details. Then, reach out to your marketing automation contact with the following information: